The 3D VR experience is clearly the digital trend of the hour. A whole corner of the convention room was dedicated to experiencing various applications of this truly amazing technology. Many companies were showcasing innovative marketing uses of VR, and exposing the most recent developments in this modern area. Here’s a couple of them:
Promoting the new Galaxy S7 edge, Samsung offered to all the attendees this amazing immersion into a live ski ride. From the beginning of the event, people were waiting in line to try it.
When you jump on the virtual skiing platform, all your senses are exploited. The moving platform on which you stand makes you sense everything (even the bumps in the road!), as you ski your way to an immersive downhill. In addition of being able to see everything around you in 360º, they even added a fan to make you feel the wind in your hair!
Sid Lee, a modern company that helps businesses create innovative consumer experiences, also offered a 3D VR experience with the Oculus technology, where the user is in the middle of a very realistic horror movie. The team that was there really did everything to provide the best possible experience to the attendees, as some preferred to watch someone else do it.
Many great innovative companies presented some astonishing development in the VR industry. It is now possible to shop for a house and visit it without even being in it! You can attend a classroom from the comfort of your living room… The warning sign at the entrance can give you a pretty good idea of how realistic those experiences were…
The numerous advances in that field will keep surprising us in the next few years, and you can count on Marketing Ultimum to keep you up to date in that area. Our journey is far from finished and we will keep sharing with you the amazing digital advances we discovered and the great people we met at the Dx3event!
- M.U.